How to Successfully Integrate Social Media Automation Into Your Strategy

How to Successfully Integrate Social Media Automation Into Your Strategy Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, ’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show! Some of the highlights of this episode include: What Leah does in her position of social media strategist. Her definition of social media automation and why she thinks of it as a three-legged stool. Thoughts about what you should and should not automate. The facts on whether companies are penalized for automating social media posts. Finding a balance between organic activity and what you’re automating. How long it takes to start reaping the benefits of automation. Three important â€Å"buckets† you should have to pull post ideas from. Leah’s best advice for marketers who want to get started with social media automation. Quotes by Leah: â€Å"Social media automation is just where you can start curating items and then throwing them into a bucket and you don’t have to really think about it anymore.† â€Å"When somebody messages us on Twitter, I like to respond as a person. I think that’s really important that people get that person to person interaction.† â€Å"Don’t be paralyzed; just get started.†

Tropical Cyclone Characteristics

Tropical Cyclone Characteristics Tropical depressions, tropical storms, hurricanes, and typhoons are all examples of tropical cyclones - organized systems of clouds and thunderstorms that form over warm waters and rotate around a low-pressure center. A Generic Term composed of a system of thunderstorms that shows a cyclonic rotation around a central core or eye. A tropical cyclone is a generic term for a storm with an organized system of thunderstorms that are not based on a frontal system. To learn more about what tropical cyclones are called depending on their winds blow, read What TCs are called from birth to dissipation. Tropical cyclones are not only called certain things here in the U.S. depending on how strong they are, but theyre also known by different names depending on where you are in the world.  In the Atlantic Ocean and Eastern Pacific, tropical cyclones are known as hurricanes. In the Western Pacific Ocean, tropical cyclones are known as typhoons. In the Indian Ocean, a tropical cyclone is simply called a cyclone. These names are described in the article - is it a typhoon, a cyclone, or a hurricane? Must-Have Ingredients for a Tropical Cyclone Each individual tropical cyclone differs, but several characteristics are common to most tropical cyclones, including: A central low-pressure zone and high wind speeds of at least 34 knots. At this point, the storms are given a pre-determined storm name. Most storms are accompanied by a lot of rain and storm surges near the shore. Often, once the storms make landfall, the tropical cyclone can cause tornadoes. A tropical cyclone needs warm ocean temperatures in order to form. Temperatures in the ocean need to be at least 82 degrees Fahrenheit in order to form. Heat is drawn up from the oceans creating what is popularly called a heat engine. Tall convective towers of clouds are formed within the storm as warm ocean water evaporates. As the air rises higher it cools and condenses releasing latent heat which causes even more clouds to form and feed the storm. Tropical cyclones can form any time these conditions are met, but they are most prone to form from during the warm season months (May to November in the Northern Hemisphere). Rotation and Forward Speed Like ordinary low-pressure systems, tropical cyclones in the Northern Hemisphere is counter-clockwise due to the Coriolis Effect. The opposite is true in the Southern Hemisphere. The forward speed of a tropical cyclone can be a factor in determining the amount of damage the storm will cause. If a storm remains over one area for a long period of time, torrential rains, high winds, and flooding can severely impact an area. The average forward speed of a tropical cyclone is dependent on the latitude where the storm is currently. Generally, at less than 30 degrees of latitude, the storms will move at about 20 mph on average. The closer the storm is located the equator, the slower the movement. Some storms will even stall out over an area for an extended period of time. After about 35 degrees North latitude, the storms start to pick up speed. Storms can also become entangled with one another in a process known as the Fujiwhara Effect where tropical cyclones can interact with each other. Specific storm names in each of the ocean basins vary based on conventional naming practices. For instance, in the Atlantic Ocean, storms are given names based on an alphabetical pre-determined list of Atlantic hurricane names. Severe hurricanes names are often retired. Edited by Tiffany Means